In January 2014 the collection Fan di Fendi receives a new fragrance for men named Fan di Fendi Pour Homme Assoluto which complements men's collection which includes the following fragrances so far: Fan di Fendi Pour Homme from 2012 and Fan di Fendi Pour Homme Aqua from 2013. The ferocity of the composition of the new fragrance is emphasized by warm orange accents and orange glass of the bottle as a perfect contrast to the black "armor" in the form of the characteristic logo of the house - double F.

The new fragrance is announced as very intense, ferocious, impulsive, sophisticated, elite! "Everything about this edition revolves around intensity, dynamism and ultra-sophistication. The very scent represents the essence of a typical Fendi man. Its charming, magnetic personality is reinforced with elegant Italian style, providing the power to defy all limitations."

Top notes of Fan di Fendi Pour Homme Assoluto open fiercely, with spices – blend of cardamom from Guatemala and strong pink pepper. The heart adds a union of sage from France, oud wood accords, vetiver and patchouli from Indonesia, while the base is warmed with opoponax resins accompanied by tonka absolute and citrus absolute.