Still rubbing your wrists together after applying perfume? We need to talk.
It might feel natural, but rubbing perfume into your skin creates heat and friction, which can cause top notes to fade faster and disrupt the scent’s natural evolution.

How to apply it right:
Spray on moisturized skin (unscented lotion is best), hit your pulse points (wrists, neck, behind ears), and let it breathe. Want to blend it? Gently tap, don’t rub.

Pro tip:
Spritz a little on clothing for extra staying power (just test fabric first). The result? A longer-lasting fragrance that unfolds just as it should.