Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780730314844
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 280

Discover how to truly enrich your business while benefiting the community with *Doing Good by Doing Good*, a pivotal guide for Corporate Social Responsibility (CSR). This essential resource empowers companies to maximize their business impact through authentic engagement and community involvement. Written by esteemed international CSR consultant Peter Baines, this book draws on his rich experience as a police officer, forensic investigator, and founder of Hands Across the Water to illuminate the landscape of CSR in Australia.

Inside, you'll unearth case studies that vividly illustrate the transformative power of CSR initiatives on both business performance and societal well-being. This book provides the critical insights necessary to formulate a compelling CSR strategy, enabling you to not just meet but exceed the expectations of consumers who demand corporate accountability. Learn to balance the expectations of shareholders with genuine community contributions, ensuring your business thrives economically while fostering a culture of giving.

Readers will:
- Develop a potent CSR strategy that drives innovation and customer loyalty.
- Navigate the evolving CSR landscape to select initiatives that align with your business values.
- Recognize the inadequacy of traditional corporate philanthropy and adopt a comprehensive approach that delivers measurable outcomes.
- Identify key performance indicators (KPIs) that will help you assess the effectiveness of your CSR initiatives.

Start your journey towards a socially responsible business model. Make a lasting impact today!

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780730314844
Year: 2014
Publisher: John Wiley & Sons Australia
Pages: 280


Description:
Bring the heart of your company into the community with
effective CSR


Doing Good by Doing Good shows companies how to improve
the bottom line by implementing an engaging, authentic, and
business-enhancing program that helps staff and business thrive.
International CSR consultant Peter Baines draws upon lessons learnt
from the challenges faced in his career as a police officer,
forensic investigator, and founder of Hands Across the Water to
describe the Australian CSR landscape, and the factors that make up
a program that benefits everyone involved. Case studies illustrate
the real effect of CSR on both business and society, with clear
guidance toward maximizing involvement, engaging all employees, and
improving the bottom line. The case studies draw out the companies
that are focusing on creating shared value in meeting the
challenges of society whilst at the same time bringing strong
economic returns.


Consumers are now expecting that big businesses with
ever-increasing profits give back to the community from which those
profits arise. At the same time, shareholders are demanding their
share and are happy to see dividends soar. Getting this right is a
balancing act, and Doing Good by Doing Good helps companies
delineate a plan of action for getting it done. Readers will:


Define an effective CSR strategy that promotes better business
and makes a real impact

Understand the current landscape to evaluate the CSR options
that are right for your company

Understand why corporate philanthropy is no longer enough

Identify the hard and soft key performance indicators that hel