What it is: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

• Shine
• Color-Safe
• Scalp Buildup

Key Benefits:

• Improves color vibrancy
• Helps treatments work more effectively
• Reveals soft, shiny, manageable hair

Highlighted Ingredients:

• Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair.
• Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water.
• Activated Charcoal: Detoxifies hair by absorbing odors and impurities.

Ingredient Callouts: Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance.

How to use:

• Use weekly in place of your regular shampoo.
• Apply to wet hair.
• Lather.
• Wait one to two minutes then rinse.
• Follow with a conditioner or mask.

Recycling Instructions:
This product is recyclable through TerraCycle.